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Search result: market

Thinking of the Market for Your Products

Customers are your market. Think about what problem they are facing. Find the solution to that problem and make it your business idea. The reason why customers pay you is for a solution to their problem, not because you have to something to sell but because you are solving their main problem. ...

Fancy A Career In Advertising Sales?

An Advertising Account Executive provides the link between the advertising agency and the client. It’s a challenging business role which would suit a creative thinker. You need to have great communication skills, determination and a passion for advertising as well as being able to ...

University and The Job Market

Most university graduates find it challenging to get their first job simply because they have no experience. Their academic qualifications and skills have little room in the job market. They don’t know how business goes. To this, we come to find out the gap that exists between the unive ...

Skillsets That Set You Apart In The Jobs Market

You’ve worked hard for your degree and now you have the qualifications employers want in your chosen industry; all you need now is a little luck and you’ll get your dream job. Not necessarily. Today’s employers are looking for more than just that degree certificate in gradu ...

Inbound Marketing Lessons from Beer Brewing

Inbound marketing and beer brewing -- it really is difficult to form an analogy between the two. However, if someone has a close look at the entire process of brewing beer, they cannot help but find similarities between the two. There are lessons that one can learn from the beer brewing proce ...

Social Media, Marketing, and Life

Social media has now been rooted deeply into society, marketing, and life. Although they have their separate etiquettes, there is a lot which can be learned when considering them together; from the angle of excellence. How can the world of social media, and the world of marketing, teach us ho ...