3 Core Skills Needed for Fashion Industry Success
Do you ever dream of being the next big thing in the fashion industry, the newest superstar fashion designer, the toast of New York City, and transforming your name into a major global fashion brand? You'll need a bit more than artistic flair and talent. Overconfidence and forward-thinking style, are essential too, and that I am pretty sure you have in spades. You also need to understand some basic business concepts otherwise your chances of getting your new fashion concoctions lighting up both the catwalk and your bank account range from slim to none.
These are 3 key skills that you'll need to succeed in fashion may surprise you. Check them out below:
1) Financial Analysis and Planning
You are an artist at heart and most likely have very little time, if any, for math. But how do you expect to turn your fashion idea into something really commercially feasible, let alone get your new fashion brand off the ground, if you can't apply the most fundamental of financial concepts to your business? Drop your virtual paintbrush, shut off Photoshop, and open up a new Excel spreadsheet to start laying out the strategy on how exactly you are going to plan for and afford every single logistical step needed. This part is vital if you are serious about your fashion business.
2) Negotiation Skills
If you want to really put yourself in line to become America’s next top designer, you have to create marketing networks and relationships with various stakeholders from diverse backgrounds. Remember that not all of those will actually have your interest at heart; some may be directly competing with you. How do you get them to co-operate with you? Most likely you are going to be purchasing your raw material in bulk from overseas suppliers or maybe you have plans to outsource your manufacturing to a factory outside the US. You need some savvy negotiation and persuasion skills to ensure you maintain the upper-hand with the new fall collections in mind.
3) Creative Writing
Until you can afford to hire your own marketing team, you will have to use your own skills to hype your fashion brand via the written word. A number of designers starting out in the fashion industry will ghostwrite their own press releases to give their work a bit of extra credibility since they either do not have the resources or connections to have a real news media cover them. Like of any other small business, marketing to customers and attracting new ones is a top priority. You need to embrace your ambition with an open mind and be ready to do post things on your own, at least in the start. Your great designs will go unnoticed in the marketplace if they lack an equally awe-inspiring taglines underneath.
Image credit: Toglenn (Wikipedia)